Security & trust
Built for enterprise-grade trust
Try-on runs on shopper photos, and that is a serious responsibility. This page is the plain-English version of how we handle them: what happens to an image, what never happens to it, and what you can ask us to put in writing before you sign anything.
No certification badges on this page. We publish practices we can evidence, and nothing else.

Shopper images
How shopper images are handled
A photo of someone’s body is close to the most sensitive thing a retail tool can hold. These four commitments are product behaviour, not aspiration.
- 01
Processed to render, nothing else
Not scanned for advertising signals, not enriched against other datasets, not handed to anyone outside the render pipeline.
- 02
Never training data without explicit consent
Not by default, ever. Silence is not consent, and a pre-ticked box buried in a checkout flow is not consent either.
- 03
Deletion on request and on offboarding
A shopper asks, we delete. When a retailer leaves, their shoppers’ images go with the account. Nothing is quietly retained.
- 04
Encrypted in transit and at rest
TLS on the way in, encrypted at rest on our infrastructure. Access is limited to the people who run the service, and logged.
Retailer data
Your side of the account
What happens to the catalogue you connect and the numbers the widget produces.
Your catalogue stays yours
We render from it for your store. We do not resell it, republish it, or use one retailer’s catalogue to serve another.
Render analytics are aggregated
You see your own store’s numbers. Anything we look at across the platform is aggregated and stripped of identifiers first.
We do not sell data, full stop
No brokerage, no advertising partnerships, no side business in “anonymised insights”. Our revenue is the published subscription fees.
Plainly stated
No badges we haven’t earned
Compliance posture
Where we stand today
Written as it is, not as it will be. When something changes, this ledger changes with it.
- GDPR
- GDPR-aligned processing for EU shoppers. Retailers are the controller for their shoppers’ data and we act as processor under a data processing agreement, with sub-processors held to the same terms.
- PDPA (Malaysia)
- The Personal Data Protection Act 2010, as amended in 2024, applies to us directly. Bridzia Sdn Bhd is the data controller for the data we hold in our own right, including retailer account and contact data.
- CCPA
- CCPA-aware for California shoppers: the right to know, the right to delete, and the right to opt out of the sale of personal information. There is nothing to opt out of, because we do not sell data.
- Documentation
- Security documentation available on request. We answer vendor security questionnaires, and we will tell you what is in place today rather than what is on a roadmap.
We do not claim a certification we have not completed. If a certificate matters to your procurement process, ask us and you will get a straight answer about status.
Questions we expect
The four we get asked first
Usually by a security reviewer, occasionally by a shopper who read the widget copy carefully.
Vendor review
Request our security documentation
Data flows, sub-processors, retention windows, encryption, incident handling and the DPA. Sent as a document you can forward to your security team.
We will also complete your own questionnaire rather than insisting on our format. If the honest answer to a line is “not yet”, that is what the answer will say.
Next step
Bring your security questions to the walkthrough
Thirty minutes with the people who built the pipeline. Bring the questionnaire, the data-residency question, or the awkward one about model training.
Cancel anytime · No long-term contract

