Solutions · Fashion retailers
Virtual try-on built for fashion retailers
StyleProfile answers the two questions that decide an apparel order: how does this look on me, and which size do I buy. Both get answered on the product page, from the catalogue images you already have, with the rest of the outfit rendered alongside.
No photoshoot · No manual tagging · Shopify app live today
The problem
Size uncertainty is a margin problem
An apparel return is not a customer-service event, it is a cost line. The shopper who cannot judge fit orders two sizes and sends one back; the shopper who will not risk it does not order at all. Both outcomes are paid for out of the same margin.
Fashion carries the highest return rate in ecommerce, and fit — not damage, not delivery — is what drives most of it. Every return pays shipping twice, absorbs handling, and often ends in a markdown. The industry numbers below are the ones worth arguing with.
Ranges from published industry research, not projections for your store. We have left out the 300% conversion claims some vendors quote — they come from single best-case accounts.
Pain, then fix
Four things go wrong. Four things answer them.
Pain, then fix
Four things go wrong, and four things answer them
Each feature below exists because of the line on its left. Read the left column as your week and the right column as what changes.
Pain 01
A shopper cannot tell how a garment will sit on a body that is not the model’s. So they order two sizes, or they close the tab.
The whole outfit, rendered on the shopper
StyleProfile re-renders your garments on a body rather than pasting a cut-out over a photo. Fabric follows the pose, the drape belongs to the person wearing it, and the shopper judges the garment instead of imagining it.
Pain 02
Product pages sell one item at a time. The trousers that finish the look sit two clicks away and never get seen.
Mix and match across your catalogue
A shopper builds a top, bottom, shoes and bag into one look and sees it rendered together. Cross-sell stops being a carousel of “you may also like” and becomes the thing they are already looking at.
Pain 03
Roughly half of apparel returns are fit-driven — right item, wrong size — and the shipping is paid twice.
A size recommendation at the point of decision
The fit engine reads each garment’s own measurements against what the shopper tells us, and returns a size next to the render. It reads the garment, not the size label, so an M from one brand and an M from another are handled separately.
Pain 04
Every drop needs a shoot before it can be merchandised, and the shoot is the slow, expensive part of the launch.
Renders from the product images you already have
The catalogue images in your product feed are the input. No studio booking, no model call sheet, no per-SKU cut-outs by hand — a new style is renderable as soon as it is in the feed.
Run the numbers
Returns and photoshoots are both line items. Put your order volume, return rate and average order value in and the calculator gives you a range you can take to a finance conversation — with every assumption shown.
The first fashion retailers on StyleProfile get founding pricing and a hand in what we build next.
There is no case study in this slot yet, and we are not going to borrow one. When the first cohort has numbers worth publishing, they will appear here with the retailer’s name on them.
FAQ
Questions from apparel teams
Next step
Put your own catalogue on a body
Try the live demo in your browser now, or take 30 minutes with us and we will render your own styles while you watch.
Cancel anytime · No long-term contract · Live on your store in minutes